The War Within – Between Good And Evil : Reconstructing Morality, Money, And Mortality: Between Good And Evil Reconstructing Morality, Money, And Mortality

Book Code: 1111016994918

Bhimeswara Challa

ABOUT THE BOOK

The human has always prided himself as an exceptional 'moral species' but has always been haunted by two questions: 'Why am I not good when I want to be'; 'Why do I do bad when I don't want to'. This is at the heart of what scriptures and sages have long alluded to as the eternal internal struggle—between good and evil—that wages in the human consciousness. The book posits that much of our confusion and angst stems from our inability to recognize the ramifications of this 'war' between two sides of our own 'self'. It is because we are ignoring this war that we are losing all other wars of the world. That 'ignorance' is the primary source of all the horrors, malevolence and violence that fill us with so much dread. But a 'favorable' outcome is possible only if the forces of goodness are aided to get an upper hand consistently—and that calls for two cathartic changes: consciousness-change by inducing a turn from the mind to the heart; and contextual-change, by radically reconstructing the roles of morality, money, and mortality in our everyday lives. The book offers a menu of insights and options we all can use to tilt the scales in the war waging inside each of us.

ABOUT THE AUTHOR

Bhimeswara R Challa is a native of India and a 'double-retiree', one from the elite Indian Administrative Service (IAS) and the other from the United Nations. During a career stretched over forty years, he shouldered multiple responsibilities, from the grassroots to the global, which gave him at once an insider's depth and an outsider's objectivity. Alongside, he has been a part-time but passionate writer and has published two novels, Kshanayulu (The Pardonables) and Aprasyulu (The Ostracized) in his mother tongue (Telugu) and several articles in newspapers and journals in India, UK and USA. His previous, full-length scholarly non-fiction book was the critically-acclaimed Man's Fate and God's Choice—an Agenda for Human Transformation (2011). This second book is, in a sense and in spirit, its sequel.

CONTENTS

Epigraph—Why Me?1

What I Owe to Whom 13

The Beginning 15

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Chapter 1: Musings on Mankind 101

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And the One We Feed 185

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Chapter 3: Money—Maya, Mara, and Moksha—All-in-One 283

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New Gilded Age and the Emergence of the ‘One-Percent’.
Chapter 4: Towards a New Vocabulary of Morality 359

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The War Within—Between Good and Evil
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Chapter 5: From Death to Immortality 473

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The End of the Beginning 547

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References and Notes 633
Index 677