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Book Code: 1111018995350
Dr K. L. Narasimha Murty, Chief Editor Ph.D (Andhra)
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The Title 'Current Research Trends in Commerce and Management: A Survey (A: Commerce) written/authored/edited by Dr K. L. Narasimha Murty, Chief Editor Ph.D (Andhra)', published in the year 2021. The ISBN 9788121220453 is assigned to the Hardcover version of this title. This book has total of pp. 270 (Pages). The publisher of this title is Gyan Publishing House. This Book is in English. The subject of this book is Management / Commerce / Economics . Size of the book is 14.34 x 22.59 cms
ABOUT THE BOOK
The good contributions of the authors are to a tune of 17 chapters in the field of Commerce and Management Research: A survey 2021 and it is a systematic and scientific study that have been thematically spread over and blended into five major themes. They are:
(A) Business Environment (B.E.); (B) Business Organisation (BO) ; (C) Industry and Trade (IT); (D) Organisation and Management of Social Environment (O&MSE); (E) Quantitative Techniques and Research Methodology (QT&RM) thesis; (F) Analysis; (G) Innovative areas of Research; (H) Project Proposal; and (I) Conclusions.
A deviation from normal traditional outlook and structure, an attempt has also been made to include new methods of banking such as e-banking, digitalization in banking and also the analysis of core chapters have been carried out and presented. The editor also intends to present the innovative areas of research exclusively, summative analysis and study relating to research funding in the form of (1) ICSSR project proposals for the award of minor/major research project – a model study. Special efforts have been made to design the volume in order to cater to the needs of the present and future researchers. The entire researched work is related to current research trends of the scholars and projects in which the author's have made commendable contributions through excelled academic excellence. Analysis and finally innovative areas of research in Commerce and Management i.e. current trends of Research in Commerce & Management and Conclusions.
ABOUT THE AUTHOR
Dr. Kalluri Lakshmi Narasimha Murty was born on second September, 1949 in Vegeswarapuram, had his school education in P.S.J.B. School and K.S.R.Z.P.H. School over a period of eleven years (1955-1966), Graduated from D.N.R. Collage, Bhimavaram, affiliated to Andhra University, Waltair. He had his M.A. (Geography) with specialisation on Agricultural Geography, Osmania University, Hyderabad in 1973 and Ph.D (Regional Planning) from Andhra University, Waltair in 1985. He worked as Junior Lecturer, Senior Lectures and Reader in Geography in Government College, Rajahmundry, Government College (Men) and Government College (Women), Srikakulam from 1976-2006 July and from 1st August to April 22, 2007 as Principal (FAC), Government U.G. and P.G. College (Women), Srikakulam and 23rd April, 2007 to 30th September, 2007 as Principal, Government U.G. and P.G. Collage (men), Srikakulam. He has received the A.P. State award in recognition of the best services rendered as teacher in 1995 and an author of 15 books.
Nine research projects were completed, among them are, one in Government College (Men), Srikakulam and in Government College (Women), Srikakulam and had completed Flood Prone Areas and Drought Prone Areas, financed by UGC, New Delhi and S.R.C. UGC, Hyderabad, Andhra Pradesh respectively.
CONTENTS
Preface ................................................................................................. 9
Acknowledgements ............................................................................. 13
List of Contributors to the Present Volume ....................................... 15
A. Business Environment (B.E.)
1. Introduction ........................................................................................ 19
2. Impact of Covid-19 on Indian Economy —A Study on
New Business Opportunities with Corona Virus in India ...................43
B. Business Organisation (B.O.)
Business Environment, Trade, Business Organisation and
Development ............................ 57
3. Trade: Insurance Business: An Adequate Financial Cover ................61
4. Service Industry: Indian Banking Industry Business Organisation
and Business Environment ........... 73
5. Commerce: Commercial Activity and Profile of the New India
Assurance Co. Ltd. ................... 85
6. Growth of E-Commerce in India ........................................................ 93
C. Industry and Trade
7. International Trade and Economic Development in India ................ 119
8. Scope of the Micro, Small and Medium Scale Enterprises
(MSME’s) in Telangana State ................. 131
9. Identification of Potential Landfill Sites in the GVMC Area
Using Multicriteria Evaluation Method ............... 155
D. Social Engineering (S.E.)
10. Human Resource Development in the Knowledge Economy – A
Global Perspective ............... 171
11. Self Help Groups – The Mechanism
For Social and Women Empowernment ............. 183
12. Ph.D. Thesis: Financial Inclusion: Inclusive Banking Initiatives
and Practices – A Study With Reference to Andhra Bank ................213
E. Analysis (A)
13. Analysis............................................................................................ 231
14. Summative Analysis ......................................................................... 243
15. New Areas of Research in Commerce and Management Studies ....249
F. Research Project Proposal
16. ICSSR Major Research Project Proposal Industrial Development:
A Case Study of North Coastal Andhra Pradesh .............................. 255
17. Conclusions ...................................................................................... 259
Annexure-I ....................................................................................... 263
Annexure-II ...................................................................................... 269
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